A Fuzzy Hierarchy Integral Analytic Expert Decision Process in Evaluating Foreign Investment Entry-mode Selection for Taiwanese Bio-tech Firms
學年 99
學期 2
出版(發表)日期 2011-03-01
作品名稱 A Fuzzy Hierarchy Integral Analytic Expert Decision Process in Evaluating Foreign Investment Entry-mode Selection for Taiwanese Bio-tech Firms
作品名稱(其他語言)
著者 李旭華
單位 淡江大學經營決策學系
出版者
著錄名稱、卷期、頁數 Expert System With Applications 38(4), pp.3304-3322
摘要 The purpose of this study is to help bio-tech firms solve the foreign investment (FI) entry mode selection problem. This study combines the concepts of factor analysis, analytic hierarchy process (AHP), genetic algorithm (GA), and fuzzy integral to construct an entry mode selection approach. This study produces several interesting findings. (1) In the different investment entry modes, there are large differences in evaluation focus when investors select their entry modes. (2) For example, Taiwanese bio-tech firms entering mainland China consider merger and acquisitions to be the first priority, and followed by strategic alliances. This research shows that if the stock share holding is unlimited, Taiwanese bio-tech firms prefer to select a high stock share holding investing mode. (3) In various investment modes, the aspects of “Capital and Risk” and “Technology Ability” have the most consistent effect on entry mode selection.
關鍵字 Bio-tech;Entry mode;Foreign investment;Factor analysis;Analytic hierarchy process (AHP);Genetic algorithm;Fuzzy integral
語言 en
ISSN 0957-4174 1873-6793
期刊性質 國外
收錄於 SCI
產學合作
通訊作者
審稿制度
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
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