Developing An Estimation Model for Resort Type Selection
學年 100
學期 1
出版（發表）日期 2011-08-01
作品名稱 Developing An Estimation Model for Resort Type Selection
作品名稱（其他語言）
著者 Juan, Pin-ju; Lin, Shin-yi
單位 淡江大學國際觀光管理學系
出版者 Philadelphia: Routledge
著錄名稱、卷期、頁數 Journal of Quality Assurance in Hospitality & Tourism 12(3), pp.202-219
摘要 This study attempted to optimize resort hotel location type in Taiwan by using the analytic hierarchy process (AHP). Questionnaires were completed by 17 experts directly involved in tourism development projects. Analytical results indicated that while industry professionals, government authorities and resort investors considered all five dimensions of Porter's Diamond Model (that is factor endowments; demand conditions; firm strategy, structure and rivalry; related and supporting industries and government) important, each group ranked their relative importance differently. Finally, a recommended solution was presented and analyzed based on the business strategic plan.
關鍵字 Strategy management; resort hotel; location type selection; Analytical Hierarchy Process (AHP)
語言 en
ISSN 1528-008X
期刊性質 國外
收錄於 EI
產學合作
通訊作者
審稿制度
國別 USA
公開徵稿
出版型式 紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/63897 )

機構典藏連結