Determining the Location of Resort Parks Using a Standardized Model
學年 98
學期 2
出版（發表）日期 2010-03-01
作品名稱 Determining the Location of Resort Parks Using a Standardized Model
作品名稱（其他語言）
著者 Juan, Pin-Ju; Chang, Che-Wei
單位 淡江大學國際觀光管理學系
出版者 New Delhi: Taru Publications
著錄名稱、卷期、頁數 Journal of Information & Optimization Sciences 31(2), pp.399-412
摘要 This study describes current research on risk evaluation, and draws links with the location selection process. This study constructs standards for assessing location selection based on competitive advantage and risk perspective. Data is collected via modified Delphi approach interviews, then analyzed via content analysis and Analytical Hierarchy Process. Based on the analytical results, the evaluation standards are divided into risk evaluation and the four main dimensions: factor conditions; demand conditions; firm strategy structure and rivalry, and related and supporting industries. This study also develops three evaluation standards for resort park location. Measuring location selections can help businesses select suitable international resort parks, to provide some evaluation standards which can provide basis for tourism departments and assist industries in location selection.
關鍵字 Competitive advantage; risk evaluation; resort park; strategic location decision; Analytic Hierarchy Process
語言 en
ISSN 0252-2667 2169-0103
期刊性質 國外
收錄於 EI
產學合作
通訊作者 Juan, Pin-Ju
審稿制度 是
國別 IND
公開徵稿
出版型式 紙本 電子版
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/63895 )

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