Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking
學年 100
學期 1
出版（發表）日期 2012-01-01
作品名稱 Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking
作品名稱（其他語言）
著者 Tsai, Jeng-Yan; Chang, Chuen-Ping
單位 淡江大學國際企業學系
出版者 Amsterdam: Elsevier BV * North-Holland
著錄名稱、卷期、頁數 International Review of Economics & Finance 21(1), pp.29–41
摘要 Our paper focuses on a pattern of bank interest margin determination with entry competition in which a bank with home brand identity extends its advantage to an imperfectly competitive target market. We show that the bank with brand perception advantage subsequently has a lower equity return with a lower default risk whereas the incumbent facing such a threat has the opposite results. We argue that strategy on bank branding can be recognized as a high market share and low return-risk entry strategy under the geographic deregulation of retail banking.
關鍵字 Bank brand perception; Entry competition; Interest margin; Default risk
語言 en
ISSN 1059-0560
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Tsai, Jeng-Yan
審稿制度 否
國別 NLD
公開徵稿
出版型式 ,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/58454 )

機構典藏連結