| A Mixed Initiative Model for Quality-Based E-Services Pricing | |
|---|---|
| 學年 | 100 |
| 學期 | 1 |
| 出版（發表）日期 | 2011-09-01 |
| 作品名稱 | A Mixed Initiative Model for Quality-Based E-Services Pricing |
| 作品名稱（其他語言） | |
| 著者 | 張瑋倫; Chang, Wei-lun |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Routledge |
| 著錄名稱、卷期、頁數 | Total Quality Management and Business Excellence 22(9), pp.975-991 |
| 摘要 | E-service pricing has become an important issue for the era of the service economy. In this study, we propose a novel pricing approach for e-services which considers perceived e-service premium. Profit (from provider perspective) and perceived value (from customer perspective) are two major components in the model. Our method is an extended cost-plus pricing approach that includes variable cost, fixed cost, profit goal, and e-service premium as the added value in the pricing process. Conversely, this work utilises multi-attribute utility theory to estimate customer utility based on perceived quality. The perceived quality is measured by a simple survey based on the concept of E-S-QUAL and E-RecS-QUAL (2005). The proposed pricing approach decreases pricing complexity by quantifying and converting perceived quality to perceived utility. In sum, this work makes three major contributions: (1) considering profits and utility simultaneously, (2) quantifying e-service premium characteristics, and (3) generating a personalised e-service price. This research is the first attempt at contributing e-service pricing approach and considers e-service characteristics premium in the pricing process. |
| 關鍵字 | e-service quality;e-service pricing;multi-attribute utility theory;e-service premium |
| 語言 | en |
| ISSN | 1478-3363 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/55670 ) |
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