期刊論文
| 學年 | 114 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2026-02-16 |
| 作品名稱 | Self-esteem or blame? How do customers' protective face orientation and attribution of responsibility affect food waste reduction? |
| 作品名稱（其他語言） | |
| 著者 | Tianyu Li; Jie Yin; Yensen Ni |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Hospitality Marketing & Management |
| 摘要 | This study examines the psychological and social mechanisms behind food waste reduction by integrating norm activation theory and social identity theory. It investigates how protective face orientation and responsibility attribution shape reduction behaviors, revealing the mediating roles of group and personal norms, as well as the moderating effect of normative misperception. Using structural equation modeling and fuzzy-set qualitative comparative analysis, the study identifies both variable-based effects and effective behavioral configurations. Key insights highlight how face consciousness encourages sustainable action and how specific combinations of antecedents drive reduction behaviors. The findings offer practical guidance for designing culturally tailored educational initiatives and aligning business incentives with social identity cues to promote sustainable consumption. |
| 關鍵字 | Protective face orientation (PFO); ascription of responsibility (AR); personal norms (PN); group norms (GN); food waste reduction (FWR); normative misperception (NM) |
| 語言 | en_US |
| ISSN | |
| 期刊性質 | 國外 |
| 收錄於 | SSCI Scopus |
| 產學合作 | |
| 通訊作者 | Yensen Ni |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128567 ) |