期刊論文
| 學年 | 112 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2023-08-08 |
| 作品名稱 | The marketing of destination distinctiveness: the power of tourism short videos with enjoyability and authenticity |
| 作品名稱（其他語言） | |
| 著者 | Yin, J., Qu, X., & Ni, Y. |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Current Issues in Tourism |
| 摘要 | Tourism short videos are increasingly being utilized to promote tourism development and differentiate destinations through electronic word-of-mouth. This study explores the association between the perception of destination distinctiveness through tourism short videos (PDD) and electronic word-of-mouth on destination image (eWOM-DI), as online short videos gain more popularity. Drawing on the emotional appraisal theory, the study investigates how PDD affects eWOM-DI through concentration as a mediator and enjoyability and authenticity as moderators. The findings indicate that PDD has a direct and indirect effect on eWOM-DI through concentration. Additionally, the study reveals that higher levels of enjoyability or authenticity can strengthen the positive effects of PDD on concentration and eWOM-DI. These results provide valuable insights for effectively promoting destination distinctness through electronic word-of-mouth elicited by tourism short videos with enjoyability and authenticity. |
| 關鍵字 | Perception of destination distinctiveness;concentration;electronic word-of-mouth;enjoyability;authenticity;emotion appraisal theory |
| 語言 | en |
| ISSN | 1747-7603; 1368-3500 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125464 ) |