期刊論文
| 學年 | 111 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2023-07-27 |
| 作品名稱 | The power of culture: how it shapes tourists’ online engagement with destinations |
| 作品名稱（其他語言） | |
| 著者 | Ni, Yen-sen |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Travel & Tourism Marketing 40(3), p.242-259 |
| 摘要 | This study investigates how belief and folklore culture influence destination online engagement behavior, with a specific focus on Meizhou Island’s Mazu culture. Through social cognition theory, the study reveals that cultural atmosphere affects online engagement behavior through mystique and place distinctiveness, but peer emotional contagion and perceived crowding moderate this relationship negatively. According to the study, enhancing the cultural environment and regulating tourist flow is critical to creating a positive destination experience for tourists. The study also provides valuable insights for tourism practitioners and policymakers on how to enhance destination online engagement behavior and promote belief and folklore culture tourism. |
| 關鍵字 | Cultural atmosphere;mystique;place distinctiveness;destination online engagement behavior;peer emotional contagion;perceived crowding |
| 語言 | en_US |
| ISSN | 1540-7306 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125115 ) |