期刊論文

標題 Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
學年 108
學期 1
出版(發表)日期 2019/08/01
作品名稱 Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
作品名稱(其他語言)
著者 Chou-Kang, Chiu; Chieh-Peng, Lin; Kuang-Jung, Chen; Chu-Mei, Liu; Hwa-Chun, Ma
單位
出版者
著錄名稱、卷期、頁數 Review of Managerial Science 13, p.749-769
摘要 This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study’s findings are provided.
關鍵字 Perceived enjoyment;Personal innovativeness;Interaction quality;Continuance intention
語言 英文(美國)
ISSN
期刊性質 國外
收錄於 SSCI;
產學合作
通訊作者
審稿制度
國別 美國
公開徵稿
出版型式 ,電子版