期刊論文

標題 Factors Affecting the U-Computing Use In the Restaurant
學年 106
學期 1
出版(發表)日期 2017/09/01
作品名稱 Factors Affecting the U-Computing Use In the Restaurant
作品名稱(其他語言)
著者 Mu Lan Ma; Shui Lien Chen
單位
出版者
著錄名稱、卷期、頁數 International Journal of Management and Applied Science 3(9), p.1-5
摘要 There are many small and medium-sized enterprises (SMEs) take Location-based services (LBS) in marketing strategy. They would provide Facebook check-in to get a benefit (e.g. discount, free dessert and coupon) to attract customers purchasing. Therefore, this study is to understand which factors would affect restaurants adoption of (Facebook check-in). This study collected 187 useful data that were analyzed by SmartPLS 2.0 software. The study finds entrepreneurial orientation and market orientation positively affects innovation. In addition, business resources and innovation positively affect u-computing use.
關鍵字 Entrepreneurial Orientation;Market Orientation;Innovation;Business Resources;U-Computing Use;LBS
語言 英文
ISSN
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度
國別 中華民國
公開徵稿
出版型式 ,電子版