期刊論文

標題 The antecedents and influences of airline loyalty programs: the moderating role of involvement
學年 102
學期 1
出版(發表)日期 2014/01/16
作品名稱 The antecedents and influences of airline loyalty programs: the moderating role of involvement
作品名稱(其他語言)
著者 Wang, Edward Shih-Tse; Chen, Lily Shui-Lien; Chen, I Fei
單位
出版者
著錄名稱、卷期、頁數 Service Business 9(2), p.257-280
摘要 The current research attempts to examine the antecedent factors of perceived benefits (including monetary savings, exploration, entertainment, recognition, and social benefits’ quality)of airline loyalty programs affecting flight passengers’ perceived relationship investment and brand relationship qualities (including connection and partner quality) toward the airline program which in turn affects their loyalty. This research also tests the moderating effect of involvement on the relationships between the antecedents and influences toward airline loyalty programs. The results from a survey of 740 respondents indicate that the antecedent factors of recognition and social benefits have positive influences, respectively, on perceived relationship investment toward airline loyalty programs which in turn positively affects the brand relationship quality and loyalty. In addition, involvement plays an important moderating role on the relationships within the airline loyalty programs’ framework except the relationship between perceived relationship investment and partner quality. Implications for future research are discussed and limitations are noted.
關鍵字 Loyalty programs;Perceived benefits;Perceived relationship investment;Brand relationship quality
語言 英文(美國)
ISSN 1862-8508; 1862-8516
期刊性質 國外
收錄於 SSCI;
產學合作
通訊作者
審稿制度
國別 中華民國
公開徵稿
出版型式 ,電子版