期刊論文

標題 Impact of intangibility on perceived risk associated with online games
學年 101
學期 1
出版(發表)日期 2012/10/01
作品名稱 Impact of intangibility on perceived risk associated with online games
作品名稱(其他語言)
著者 Chen, Lily Shui-lien; Lee, Yung-hsin; Wang, Shih-tse
單位 淡江大學管理科學學系
出版者 Abingdon: Taylor & Francis Ltd.
著錄名稱、卷期、頁數 Behaviour & Information Technology 31(10), pp.1021-1032
摘要 Online computer gaming is growing at a rapid pace. However, this phenomenon is stigmatised by many negative connotations. This study investigated the influence of intangibility on perceived risks (social, time, financial, physical, performance and psychology) among online gamers. The self-completed market survey questionnaire employs the Intangibility and Perceived Risk scales. Data were gathered in Taipei city, the biggest metropolitan areain Taiwan. Both public (1018) and online (400) voluntary interviews were conducted. The collected data were analysed with a structural equation model. There is a significant positive relationship between intangibility and alldimensions of perceived risk. The findings have managerial implications and future research is suggested.
關鍵字 online gaming; online game; intangibility; perceived risk
語言 英文
ISSN 0144-929X; 1362-3001
期刊性質 國外
收錄於 SSCI;
產學合作
通訊作者 Chen, Lily Shui-lien
審稿制度
國別 英國
公開徵稿
出版型式 電子版;紙本;