期刊論文
| 學年 | 98 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2010-02-01 |
| 作品名稱 | Expansion Trend of Fast Food Franchises in Metro Manila |
| 作品名稱（其他語言） | |
| 著者 | Chen, Mei-Liang; Chen, Kuang-Jung; Liu, Chu-Mei |
| 單位 | 淡江大學國際企業學系 |
| 出版者 | Oregon: Journal of International Management Studies |
| 著錄名稱、卷期、頁數 | The Journal of Global Business Management 6(1), pp.29-40 |
| 摘要 | This study of late 2009 analyzes fast food buying behavior in Metro Manila and compares and contrasts the marketing's four P's of twelve fast food franchises. Fast food franchises dominate the food and beverage industry, and there are currently thirty-two thousand fast food restaurants in Metro Manila. The most commonly used promotion tools of these restaurants are window dressing, free delivery, and radio, TV, and flyer advertisings. The success of Manila's fast food industry lies in its standard processes, limited menus, enhancement of values, speed, swift services, and distribution right. Fast food industry has successfully changed most people's daily habits in many big cities. Nevertheless, fast food franchises are reluctant to develop in suburban areas. Regarding this, there is still plenty of room for fast food industry to expand in the Philippines. |
| 關鍵字 | |
| 語言 | en |
| ISSN | 1817-3179 |
| 期刊性質 | |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/67432 ) |