期刊論文

標題 Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
學年 96
學期 2
出版(發表)日期 2008/02/01
作品名稱 Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
作品名稱(其他語言)
著者 陳水蓮; Cheng, Ming-sung; Wang, S-T; Lin, Y-C ; Huang, W-H.
單位 淡江大學經營決策學系
出版者
著錄名稱、卷期、頁數 Journal of Retailing and Consumer Services15, pp.9
摘要 The inherent nature of the international e-tailing environment leads to the consideration of purchase risk. In this study, an attempt is made to investigate the effect of three extrinsic cues, e-tailer brand equity, Country-Of-e-tailers (COE) and guarantee quality, within such an environment in Taiwan. The research findings support the proposed hypotheses that these exogenous factors affect a mediator, i.e., perceived e-tailer service quality, which in turn affects purchase risk perceived by online shoppers in a borderless marketplace. In conclusion, managerial implications of the research results as well as future research directions are presented and discussed.
關鍵字 Brand equity;Perceived risk;Online shopping
語言 英文
ISSN
期刊性質 國內
收錄於
產學合作
通訊作者
審稿制度
國別 中華民國
公開徵稿
出版型式 ,電子版