標題
|
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality |
學年
|
96 |
學期
|
2 |
出版(發表)日期
|
2008/02/01 |
作品名稱
|
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality |
作品名稱(其他語言)
|
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著者
|
陳水蓮; Cheng, Ming-sung; Wang, S-T; Lin, Y-C ; Huang, W-H. |
單位
|
淡江大學經營決策學系 |
出版者
|
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著錄名稱、卷期、頁數
|
Journal of Retailing and Consumer Services15, pp.9 |
摘要
|
The inherent nature of the international e-tailing environment leads to the consideration of purchase risk. In this study, an attempt is made to investigate the effect of three extrinsic cues, e-tailer brand equity, Country-Of-e-tailers (COE) and guarantee quality, within such an environment in Taiwan. The research findings support the proposed hypotheses that these exogenous factors affect a mediator, i.e., perceived e-tailer service quality, which in turn affects purchase risk perceived by online shoppers in a borderless marketplace. In conclusion, managerial implications of the research results as well as future research directions are presented and discussed. |
關鍵字
|
Brand equity;Perceived risk;Online shopping |
語言
|
英文 |
ISSN
|
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期刊性質
|
國內 |
收錄於
|
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產學合作
|
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通訊作者
|
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審稿制度
|
否 |
國別
|
中華民國 |
公開徵稿
|
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出版型式
|
,電子版 |