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標題
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Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality |
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學年
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96 |
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學期
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2 |
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出版（發表）日期
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2008/02/01 |
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作品名稱
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Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality |
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作品名稱（其他語言）
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著者
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陳水蓮; Cheng, Ming-sung; Wang, S-T; Lin, Y-C ; Huang, W-H. |
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單位
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淡江大學經營決策學系 |
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出版者
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著錄名稱、卷期、頁數
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Journal of Retailing and Consumer Services15, pp.9 |
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摘要
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The inherent nature of the international e-tailing environment leads to the consideration of purchase risk. In this study, an attempt is made to investigate the effect of three extrinsic cues, e-tailer brand equity, Country-Of-e-tailers (COE) and guarantee quality, within such an environment in Taiwan. The research findings support the proposed hypotheses that these exogenous factors affect a mediator, i.e., perceived e-tailer service quality, which in turn affects purchase risk perceived by online shoppers in a borderless marketplace. In conclusion, managerial implications of the research results as well as future research directions are presented and discussed. |
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關鍵字
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Brand equity;Perceived risk;Online shopping |
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語言
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英文 |
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ISSN
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期刊性質
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國內 |
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收錄於
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產學合作
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通訊作者
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審稿制度
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否 |
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國別
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中華民國 |
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公開徵稿
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出版型式
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,電子版 |