期刊論文

標題 Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan
學年 97
學期 1
出版(發表)日期 2008/08/01
作品名稱 Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan
作品名稱(其他語言)
著者 Chen, Lily Shui-Lien; Wang, Michael Chih-Hung; Cheng, Julian Ming-Sung; Hadi Kuntjara
單位 淡江大學管理科學學系
出版者 Olney: Inderscience Publishers
著錄名稱、卷期、頁數 International Journal of Services and Standards 4(4), pp.437 - 452
摘要 This study explores the relationship between involvement and brand loyalty among flight passengers in an airline service context. We adopted three dimensions from a consumer involvement profile (CIP) and two dimensions of brand loyalty (attitude loyalty and purchase loyalty) as a conceptual framework. A total of 271 valid responses were obtained at Taiwan Taoyuan International Airport for SEM analysis. Results revealed significant relationships between attitudinal loyalty and the two involvement dimensions of pleasure and sign value. In addition, attitudinal loyalty was a significant explanatory variable in the prediction of behavioural loyalty. Implications for airline practice and further research are also discussed.
關鍵字 consumer involvement; brand loyalty; services; commercial airlines; standards; Taiwan
語言 英文
ISSN 1740-8849; 1740-8857
期刊性質
收錄於
產學合作
通訊作者 Wang, Michael Chih-Hung
審稿制度
國別 英國
公開徵稿
出版型式 紙本