教師資料查詢 | 類別: 期刊論文 | 教師: 陳淼勝 CHEN, MIAO-SHENG (瀏覽個人網頁)

標題:A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting
學年87
學期1
出版(發表)日期1998/09/01
作品名稱A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting
作品名稱(其他語言)
著者Chen, Miao-sheng; Chen, C. B.
單位淡江大學經營決策學系
出版者New Delhi: Taru Publications
著錄名稱、卷期、頁數Journal of information & optimization sciences 19(3), pp.337-352
摘要Internal reference price is an important factor when a consumer makes a purchasing decision. When the consumer adjust their internal reference prices the demand function of the product will be changed accordingly. This paper intends to discuss: (1) the effect of the dissemination of new price information on consumer’s internal reference price adjustment, purchasing quantity determination, and the shift of demand function, (2) the establishment of a new dynanic demand function mentioned above, (3) the application of the dynamic demand function in pricing strategy.
關鍵字
語言英文
ISSN0252-2667;2169-0103
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別印度
公開徵稿
出版型式,紙本
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