教師資料查詢 | 類別: 期刊論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:A Value-based Pricing System for Strategic Co-branding Goods
學年96
學期1
出版(發表)日期2008/01/01
作品名稱A Value-based Pricing System for Strategic Co-branding Goods
作品名稱(其他語言)
著者張瑋倫; Chang, Wei-lun
單位淡江大學企業管理學系
出版者Emerald
著錄名稱、卷期、頁數Kybernetes 37(7), pp.978-996
摘要Purpose – This paper seeks to propose a novel pricing system for co-branding goods by utilizing perceived value, which employs prospect theory (PT) and mental accounting to acquire the consumer's perceived value and to estimate an appropriate price.
Design/methodology/approach – The approach taken is design science, an artifact of automatic pricing system for co-branding goods.
Findings – The results reveal that PT is superior to expected utility theory in terms of adjusted perceived prices and decision weight probabilities.
Practical implications – This paper aims to provide clues for industries in terms of providing a customer-centric pricing method, systematic and automatic approach, and pricing-based strategic information system.
Originality/value – The proposed pricing method: applies value-based method to estimate the co-brand price, considers risk and real-world decision making, provides an efficient and effective approach, and enhances the competitiveness of price through the system.
關鍵字Cybernetics, Pricing, Decision making, Cooperative marketing
語言英文
ISSN0368-492X
期刊性質國內
收錄於
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式,電子版
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