教師資料查詢 | 類別: 期刊論文 | 教師: 李月華 Lee, Yueh-hua (瀏覽個人網頁)

標題:The application of fuzzy synthetic decision approach to brand evaluation
學年93
學期1
出版(發表)日期2005/01/01
作品名稱The application of fuzzy synthetic decision approach to brand evaluation
作品名稱(其他語言)
著者Li, Yueh-hwa; Chang, Hsiao-chien
單位淡江大學企業管理學系
出版者New Delhi: TARU Publications
著錄名稱、卷期、頁數Journal of Statistics &; Management systems 8(2), pp.343-353
摘要This paper attempts to demonstrate the usefulness of fuzzy synthetic decision approach to assess the brand value on consumers’ minds in the cosmetic market in a metropolitan area. The empirical works identify 10 key criteria on cosmetic evaluation, and consumers prefer Japan-made cosmetic products to Europe-made or US-made cosmetic products. Our research has provided a new path for future research on brand evaluation under a bunch of symbolic and numeric information or attributes.
關鍵字
語言英文
ISSN0972-0510
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別印度
公開徵稿
出版型式紙本
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