How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era
學年 111
學期 2
出版（發表）日期 2023-02-08
作品名稱 How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era
作品名稱（其他語言）
著者 Chen, Shui-lien
單位
出版者
著錄名稱、卷期、頁數 Mathematics 11(4),　860
摘要 In the post-COVID-19 era, with tourism activity beginning to revitalize, the behavioral intention of tourists has emerged as the focus of much research interest. While previous studies have suggested that tourists’ perceived risk affects behavioral intention, it has not been found that perceived risk is influenced by other factors that affect behavioral intention in the post-COVID-19 era. This study constructs a research model to understand how tourists’ perceived risk influences emotional attachment to destinations and tourists’ behavioral intention through crisis communication and NPI. Through face-to-face interviews, this study conducted a survey and collected data from 1047 tourists who visited Dadaocheng’s renowned Chinese herbal street in Taiwan and examined the causal relationships through structural equation modeling. The results indicated that an increase in perceived risk had a positive effect on crisis communication and NPI and affected tourists’ behavioral intentions through emotional attachment to the destination. This study provides an opportunity to establish an essential contribution to post-disaster crisis management, which may serve as a marketing reference for tourism operators in the post-COVID-19 era, as well as to address future pandemic challenges.
關鍵字 perceived risk;crisis communication;the post-COVID-19 era;behavioral intention;non-pharmaceutical interventions;emotional attachment
語言 en_US
ISSN 2227-7390
期刊性質 國外
收錄於 SCI Scopus
產學合作
通訊作者 Hsu, Hsiang-ting
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/124223 )

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