Go Green, Go Social: Exploring the Antecedents of Pro-environmental Behaviors in Social Networking Sites Beyond Norm Activation Theory
學年 111
學期 1
出版（發表）日期 2022-11-01
作品名稱 Go Green, Go Social: Exploring the Antecedents of Pro-environmental Behaviors in Social Networking Sites Beyond Norm Activation Theory
作品名稱（其他語言）
著者 Li, C.Y. ; Fang, Y.H.*
單位
出版者
著錄名稱、卷期、頁數 International Journal of Environmental Research and Public Health 19(21), 14265.
摘要 The paucity of environmental resources and the threatening warning of global climate change have led to increasing research on environmental issues [e.g., pro-environmental behaviors (PEBs)]. Although norm activation theory (NAT) is a well-recognized theory for approaching PEBs, existing works appear insufficient to explain PEB in the context of social networking sites (SNSs) without taking contextual, emotional, and social factors into account. Grounded in the egocentric tactician model (ETM), NAT, along with the notions of guilt and social stressors, this study integrates a new ETM path, a supplemented emotional path, alongside the conventional NAT path to achieve a more complete picture of what are crucial determinants of PEBs in the context of SNSs. Social stressors positively moderate the emotional path. Data collected from 897 Facebook users confirm all of our proposed hypotheses. Results indicate that beyond the traditional NAT path, the new ETM path and the emotional path add values to illustrate PEBs on SNSs, and new constructs of self-influence on SNSs (SIS) and guilt remarkably drive PEBs alongside personal norms. Implications for theory and practice are discussed, and guidelines for future research are identified.
關鍵字 norm activation theory;pro-environmental behaviors;egocentric tactician model;guilt;social stressor
語言 en_US
ISSN 1660-4601;1661-7827
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Fang, Y.H.
審稿制度 否
國別 CHE
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123161 )

SDGS 良好健康和福祉,永續城市與社區