教師資料查詢 | 類別: 會議論文 | 教師: 洪英正HUNG, YING-CHENG (瀏覽個人網頁)

標題:An Evaluation Model for Service Value Creation of Pre-need Contract
學年109
學期2
發表日期2021/07/17
作品名稱An Evaluation Model for Service Value Creation of Pre-need Contract
作品名稱(其他語言)Proceedings of the 2021 International Conference on Management Sciences and Decision Making.
著者Ying-Cheng Hung, Kuei-Chih Chen and I-Fei Chen
作品所屬單位
出版者
會議名稱2021 International Conference on Management Sciences and Decision Making
會議地點No.151, Yingzhuan Rd., Tamsui Dist., New Taipei City 251301, Taiwan (R.O.C.)
摘要The aim of this study is to construct an evaluation model of pre-need contract service value
creation in Taiwan, and to analyze the model and weights of the criteria. A “decision criteria for
pre-need contract service value creation questionnaire” was developed based on literature
review and induction of main decision factors and criterion evaluation factors in the selection of
contracts. 15 experts in the funeral service were enrolled, and the data was analyzed by fuzzy
analytic hierarchical procedure (FAHP). Construction of a hierarchical structure and evaluation
model according to the ranking of five dimensions and 21 criteria obtained. In this study for
managers in the funeral enterprises to formulate the pre-need contract more relevant to
customer needs. At the same time, it provides customers with an understanding of the features
of pre-need contract to create better customer value.
關鍵字Customer value, funeral industry, fuzzy analytic hierarchical procedure, pre-need contract, value creation
語言英文
收錄於
會議性質國際
校內研討會地點淡水校園
研討會時間20210717~20210717
通訊作者
國別中華民國
公開徵稿
出版型式
出處
SDGs
  • 優質教育
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