教師資料查詢 | 類別: 期刊論文 | 教師: 莊琇惠 CHUANG, HSIU-HUI (瀏覽個人網頁)

標題:The Influence of Information Disclosure of Social Networking Site on Consumers’ Food Safety Perception in Tourism Factories
學年109
學期1
出版(發表)日期2020/12/01
作品名稱The Influence of Information Disclosure of Social Networking Site on Consumers’ Food Safety Perception in Tourism Factories
作品名稱(其他語言)
著者Hsiu-Hui Chuang; Hsien-Tang Tsai; Wei-Ling Cheng
單位
出版者
著錄名稱、卷期、頁數Revista de Cercetare si Interventie Sociala 71, pp. 264-284
摘要Incidents relative to food safety issues have damaged consumers’ trust in these food providers as well as their purchase intention. Hence, it is important to regain this trust and regain consumers’ purchase intention. Information regarding products and food providers plays an essential role in enhancing consumers’ trust in food safety. A total number of 398 valid survey samples was analysed by using the analytical methods of PROCESS. Accordingly, the results of this article indicate that trust in food safety mediate between information disclosure of social networking site and purchase intention. Different food types such as utilitarian and hedonic foods moderate between consumers’ trust in food safety and purchase intention. The moderated mediation effect of information disclosure of social networking site on purchase intention via TFS is detailed and depends on food types.
關鍵字social networking site;trust in food safety;hedonic food;social responsibility;social distinction
語言英文
ISSN1583-3410
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別羅馬尼亞
公開徵稿
出版型式,電子版,紙本
相關連結
SDGs
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