A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
學年 109
學期 1
出版（發表）日期 2020-11-02
作品名稱 A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
作品名稱（其他語言）
著者 Shin-Yi Lin; Pin-Ju Juan; Sheng-Wei Lin
單位
出版者
著錄名稱、卷期、頁數 Sustainability 12(22), 9366
摘要 Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
關鍵字 smartphone application;technology acceptance model;foreign independent traveler;information search behaviors
語言 en_US
ISSN 2071-1050
期刊性質 國外
收錄於 SCI SSCI EI
產學合作
通訊作者 Shin-Yi Lin
審稿制度 是
國別 CHE
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119602 )

SDGS 優質教育,尊嚴就業與經濟發展,產業創新與基礎設施