Critical accommodation information for travel opinion leader
學年 108
學期 2
出版（發表）日期 2020-02-01
作品名稱 Critical accommodation information for travel opinion leader
作品名稱（其他語言）
著者 Chien Mu Yeh
單位
出版者
著錄名稱、卷期、頁數 Independent Journal of Management & Production 11(1), p.1-14
摘要 Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders' perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers.
關鍵字 opinion leaders;accommodation information;information search behavior
語言 en
ISSN 2236-269X
期刊性質 國外
收錄於 ESCI
產學合作
通訊作者
審稿制度 否
國別 BRA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119018 )

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