教師資料查詢 | 類別: 期刊論文 | 教師: 林士全 SHIH-CHUAN LIN (瀏覽個人網頁)

標題:Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels
學年108
學期2
出版(發表)日期2020/07/01
作品名稱Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels
作品名稱(其他語言)
著者Shih-Chuan Lin; Yoo Ri Kim
單位
出版者
著錄名稱、卷期、頁數International Journal of Hospitality Management 88, 102525
摘要This research examines the relationship between geographic, brand, and segment diversification and hotel failure rates based on ownership structure, i.e. franchised and company-operated hotels, in the Texas lodging industry. Literature on diversification strategies is mainly based on financial measures of performance and offers mixed results; only few studies have assessed firm failure rates directly based on distinct diversification strategies at the establishment level. The performance outcomes are significantly heterogeneous not only based on the strategies, but also on the ownership structures, which are yet to be examined. Using data from the Texas Comptroller of Public Accounts from 2000 to 2018, a semi-parametric Cox proportional hazard model is estimated, and the findings reveal that failure rates are not significantly tied to particular types of diversification and ownership structures. This research provides insights on hotel diversification strategies and their relative dominance on hotel failure rates based on franchised and company-operated hotels.
關鍵字Brand diversification;Geographic diversification;Segment diversification;Failure rate;Franchised hotels;Company-operated hotels
語言英文
ISSN0278-4319
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Yoo Ri Kim
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
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