An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
學年 108
學期 1
申請日期 2019-08-01
得獎人員 方郁惠 YU-HUI FANG
得獎論文名稱 An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
得獎等級 0
所屬類別 0
出版者 Information & Management 56(3), p.377-391
研究獎勵類別 5
備註
發表日期 2019-01-01
SDGS 產業創新與基礎設施