教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮 Chen, Shui-lien (瀏覽個人網頁)

標題:Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
學年108
學期1
出版(發表)日期2019/11/01
作品名稱Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
作品名稱(其他語言)
著者Yung-Hsin Lee; Shui-Lien Chen
單位
出版者
著錄名稱、卷期、頁數Sustainability 11(19), p.1-25
摘要Green attributes transparency presents new opportunities and challenges to advertisers. This study developed a research framework to enhance consumers’ willingness to adopt green cosmetics from several green constructs, such as corporate transparency, corporate social responsibility (CSR), green brand image, green brand trust, and green brand equity, and showed the green field strategy implications. This study commissioned a professional survey company to distribute an online questionnaire of cosmetic using experience to the participants. AMOS statistics software was used to analyze the measurement reliability and validity, and to examine the research hypotheses using structural equation modeling. The contribution of the study aimed to provide a correct standpoint for new concepts of green strategy in accordance with environmental trends, activities, and positive enterprise image to increase the consumers’ willingness to adopt green cosmetics from five constructs.
關鍵字green attributes transparency;Willingness to Adopt (WTA);Corporate Social Responsibility (CSR);green brand;Structural Equation Modeling (SEM)
語言英文(美國)
ISSN2071-1050
期刊性質國外
收錄於SCI;
產學合作
通訊作者Shui-Lien Chen
審稿制度
國別瑞士
公開徵稿
出版型式,電子版
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!