教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠 Yu-hui Fang (瀏覽個人網頁)

標題:How does participation and browsing affect continuance intention in virtual communities? An integration of curiosity theory and subjective well-being
學年108
學期1
出版(發表)日期2019/10/31
作品名稱How does participation and browsing affect continuance intention in virtual communities? An integration of curiosity theory and subjective well-being
作品名稱(其他語言)
著者Fang, Y.H.; Li, C.Y.; Bhatti, Z.A.; Arain, G.A.,
單位
出版者
著錄名稱、卷期、頁數Behaviour & Information Technology
摘要Based on theories about curiosity and subjective well-being (SWB), this study proposes a research model for how participation and browsing initiate different routes to satisfying members’ diverse needs, thus increasing their SWB and their continuance intention in knowledge-based virtual communities (VCs). Two curiosity constructs, informational deprivation epistemic curiosity (D-EC) and interest-type epistemic curiosity (I-EC), moderate the wanting route and liking route, respectively. The research model is tested with data from 476 members of one knowledge-based VC using a web survey. Results show that member participation stimulates the wanting route to satisfaction by activating the need for reflective learning and uncertainty reduction, whereas browsing stimulates the liking route to member satisfaction by eliciting enjoyment. Both routes thus increase member SWB and, ultimately, continuance intention. Along the wanting route, D-EC reinforces relationships related to reflective learning but attenuates those related to uncertainty. I-EC alleviates the relationships along the liking route. Comparisons of the relative importance of hypothesised relationships between participants and lurkers indicate that participants feel more satisfied with knowledge sharing, enjoy greater SWB, and maintain higher continuance intention than lurkers. These results can therefore help managers of VCs leverage learning- or fun-oriented mechanisms, depending on member curiosity type.
關鍵字Participation;browsing;curiosity;subjective well-being;virtual communities
語言英文
ISSN
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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