Leveraging Sociability for Trust Building on Social Commerce Sites (利用社交性在社交網站上建立信任)
學年 108
學期 2
出版（發表）日期 2020-03-31
作品名稱 Leveraging Sociability for Trust Building on Social Commerce Sites (利用社交性在社交網站上建立信任)
作品名稱（其他語言）
著者 Fang, Y.H.; Li, C.Y
單位
出版者
著錄名稱、卷期、頁數 Electronic Commerce Research and Applications 40, p.100907
摘要 With the increasing popularity of social media, consumers are increasingly generating and sharing content, facilitating the growth of social commerce sites. Studies have explored the factors driving consumers’ adoption of social commerce, but relatively few of them have investigated the role of sociability. Because sociability determines how users interact and the conceptualization of sociability remains unclear, this study extended the research of Preece by identifying seven elements of three subdimensions of sociability through focus-group discussions. The partial-least-squares analysis results suggested that the purposes, policies, and people aspects of sociability positively affect trust in product recommendations. In addition, the results from fuzzy set qualitative comparative analysis revealed that all the elements of the subdimensions of sociability appear as conditions in one or more paths, and none of the conditions is present in all the causal paths identified. The results provide valuable information for academics and practitioners seeking to increase consumer trust through sociability.
關鍵字 sociability;people;policies;purposes;trust in product recommendations
語言 en
ISSN 1873-7846
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 否
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
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