I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go
學年 108
學期 2
出版（發表）日期 2020-05-01
作品名稱 I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go
作品名稱（其他語言）
著者 Chia-Ying Li; Yu-Hui Fang
單位
出版者
著錄名稱、卷期、頁數 Journal of Retailing and Consumer Services 54, 102018
摘要 By adapting Brunswik's lens model and the mechanics, dynamics, and aesthetics (MDA) framework, this study empirically investigated how perceptions of the game features (mechanics), influence game-challenge reactions (dynamics) and playfulness (aesthetics); these influences affected service experience evaluation. The findings revealed that locatability, navigability, and controllability exert positive effects on game-challenge reactions, whereas navigability and nostalgia had positive effects on feelings of playfulness. Furthermore, the relationship between game-challenge reactions and playfulness was determined to be nonrecursive, and both of these factors positively influenced service experience evaluation.
關鍵字 Locatability;Navigability;Controllability;Nostalgia;Game-challenge reactions;Playfulness;Service experience evaluation
語言 en
ISSN 0969-6989;1873-1384
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 否
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118016 )

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