教師資料查詢 | 類別: 會議論文 | 教師: 蔡蕙如 TSAI, HUI-JU (瀏覽個人網頁)

標題:How does public service media survive the competition from new streaming services? The case of PTS+ in Taiwan
學年108
學期1
發表日期2019/12/13
作品名稱How does public service media survive the competition from new streaming services? The case of PTS+ in Taiwan
作品名稱(其他語言)
著者Hui-Ju TSAI; Yu-Peng LIN
作品所屬單位
出版者
會議名稱SUBSCRIPTION VIDEO-ON-DEMAND IN EAST ASIA: ITS IMPACT ON REGIONAL PRODUCTION AND DISTRIBUTION OF MEDIA CONTENTS
會議地點Ritsumeikan University, Kyoto Japan
摘要This article explores how public service media (PSM) is addressing the new challenges posed by the streaming television era. For example, the BBC and ITV have launched BritBox, a new streaming service, to combat the increasing power of Netflix and Amazon in the UK. Similarly, the Taiwan Public Television Service (PTS) has adjusted to the streaming era by launching PTS+ (公視+), its own over-the-top (OTT ) platform (partly subscription video-on-demand (SVOD) and partly free), in 2017. This new platform allows for the ongoing production of high-quality and original content, including not only TV series but also documentaries and news. In addition, PTS promotes its copyrighted dramas (e.g., On Children (你的孩子不是你的孩子) and Green Door (魂囚西門)) by licensing the rights to international streaming platforms, such as Netflix.

Given such measures, this research explores a number of questions related to how Taiwan PTS has transformed and adjusted to the streaming television era. First, what is PTS’ distribution strategy? In other words, what is the position of PTS+ in relation to public values and principles? Then, what strategies has PTS taken in the face of strong competition from Netflix (and other commercial SVOD services)? In short, this study focuses on the place of PSM within the contemporary media landscape (SVOD), paying particular attention to the development of its future multi-platform distribution strategies, by interviewing key figures at PTS and reviewing documents such as trade papers. This research is ultimately expected to contribute to a new model of PSM in this streaming television era.
關鍵字OTT;SVOD;PTS+;PSM;PUBLIC VALUE;STREAMING TV;NETFLIXISM
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20191213~20191215
通訊作者
國別日本
公開徵稿
出版型式
出處SUBSCRIPTION VIDEO-ON-DEMAND IN EAST ASIA: ITS IMPACT ON REGIONAL PRODUCTION AND DISTRIBUTION OF MEDIA CONTENTS
相關連結
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