Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location
學年 108
學期 1
發表日期 2019-09-03
作品名稱 Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location
作品名稱（其他語言）
著者 Yoo Ri Kim; Shih-Chuan Lin
作品所屬單位
出版者
會議名稱 7th International Conference of IATE
會議地點 La Plata, Argentina
摘要 This paper aims to examine the effect of brand diversification on the performance of hotels, as well as the moderating factors determining the effect of brand diversification, i.e. hotel ownership structure and location. Using the data from the publicly traded hotels in Texas from 2010 to 2018, the empirical findings show a consistent, significant and positive impact from the degree of brand diversification on the performance of hotels. In addition, ownership structure and hotel location are found to be significant moderating factors determining the effect of brand diverisification. Specifically, chain-affiliated hotels are more likely to leverage the benefits from brand diversification, whereas hotels situated within a dense agglomeration of chain-affiliated hotels are less likely to leverage the benefits from brand diversification.
關鍵字 Brand diversification;Hotel performance;Chain-affiliated hotel;Independent hotel;Hotel location;Agglomeration effect
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20190903~20190906
通訊作者
國別 ARG
公開徵稿
出版型式
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117861 )

SDGS 優質教育,尊嚴就業與經濟發展