教師資料查詢 | 類別: 會議論文 | 教師: 林士全 SHIH-CHUAN LIN (瀏覽個人網頁)

標題:Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location
學年108
學期1
發表日期2019/09/03
作品名稱Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location
作品名稱(其他語言)
著者Yoo Ri Kim; Shih-Chuan Lin
作品所屬單位
出版者
會議名稱7th International Conference of IATE
會議地點La Plata, Argentina
摘要This paper aims to examine the effect of brand diversification on the performance of hotels, as well as the moderating factors determining the effect of brand diversification, i.e. hotel ownership structure and location. Using the data from the publicly traded hotels in Texas from 2010 to 2018, the empirical findings show a consistent, significant and positive impact from the degree of brand diversification on the performance of hotels. In addition, ownership structure and hotel location are found to be significant moderating factors determining the effect of brand diverisification. Specifically, chain-affiliated hotels are more likely to leverage the benefits from brand diversification, whereas hotels situated within a dense agglomeration of chain-affiliated hotels are less likely to leverage the benefits from brand diversification.
關鍵字Brand diversification;Hotel performance;Chain-affiliated hotel;Independent hotel;Hotel location;Agglomeration effect
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20190903~20190906
通訊作者
國別阿根廷
公開徵稿
出版型式
出處
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