教師資料查詢 | 類別: 會議論文 | 教師: 林士全 SHIH-CHUAN LIN (瀏覽個人網頁)

標題:Maximum or minimum? Strategic patterns of the lodging industry
學年107
學期2
發表日期2019/03/15
作品名稱Maximum or minimum? Strategic patterns of the lodging industry
作品名稱(其他語言)
著者Shih-Chuan Lin; Michael Sykuta
作品所屬單位
出版者
會議名稱The 83rd Annual Meeting of the Midwest Economics Association
會議地點St. Louis, USA
摘要This study uses the data from the Texas Comptroller of Public Accounts in 2010-2017 to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. Assuming the geographic location is dominant, multi-unit owners will structure their portfolios of establishments to be geographically differentiated while choosing less differentiated brands. Alternatively, if the product positioning is dominant, multi-unit owners will locate their establishments near one another in a geographic space while choosing highly differentiated brands. Our empirical findings are consistent with the theoretical prediction from the two-dimension Hotelling model, which implies a max-min (min-max) equilibrium.
關鍵字Multiunit owners;two-dimensional model;horizontal differentiation;vertial differentiation;location choice
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20190315~20190317
通訊作者
國別英國
公開徵稿
出版型式
出處
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