教師資料查詢 | 類別: 會議論文 | 教師: 林士全 SHIH-CHUAN LIN (瀏覽個人網頁)

標題:The effect of franchising on the performance of hotel segments
學年107
學期1
發表日期2018/11/01
作品名稱The effect of franchising on the performance of hotel segments
作品名稱(其他語言)
著者Shih-Chuan Lin; Matthew Sveum; Michael Sykuta
作品所屬單位
出版者
會議名稱55th Missouri Valley Economic Association's Annual Meeting
會議地點Memphis, USA
摘要This study accesses the establishment data from the Census of Retail Trade (CRT) to examine how the effect of franchising influences the performance of hotel segments across all identifiable hotels in the United States in the aggregate, as well as each individual quality segment. First, the findings indicate that franchising is associated with higher performance both with and without controlling the franchise status. Second, the results imply that the effects of franchising and multi-unit franchising have differential benefits based on the product quality attributes. Our results further suggest that previous studies examining franchising way have overlooked these differences.
關鍵字Franchising;Hotel;Organizational Economics;Firm Performance
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20181101~20181103
通訊作者
國別美國
公開徵稿
出版型式
出處
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