|作品名稱（其他語言）||The Effect of Satisfaction Dimensions on Customer Repurchasing Intention in TamKang University Summer Swimming Course|
|著錄名稱、卷期、頁數||運動休閒管理學報 15(2), p.23-48|
Purpose: The purpose of this study was to construct the factors of core dimensions which were the consumers most concern. Aimed to understanding the core factors, consolidating and enhancing the most important dimensions which were consumers concern who participated TamKang University summer swimming course. Methods: A self-designed questionnaire (TamKang University Summer Swimming Course Consumer Satisfaction who had Repurchased) as a tool. Of the total consumer sampling surveys conducted from July 20 to August 28, 2015, 200 valid surveys were retrieved through Purposeful Sampling (consumers had repurchased). PASW 18.0 statistics software was used to process and analyze the data, including descriptive statistics, t-test, one-way MANOVA, and logistic regression. Results: The study indicated that the features of most frequent participating comsumer were 8-9 year old women, participating with family members, spent 6-10 minutes from swimming pool. The comsumers' overall evaluation was slightly near very satisfying level, eapecially in factor of ＂coach teaching＂. There were significant differences in evaluation of satisfaction between gender, age, participatory form and spending time. ＂Service positivity＂ had a key influencing factor in repurchasing intention. Improving the quality of software and hardware services, strengthen the teaching effectiveness, building feedback system, proving a variety of start-up period, enhancing the communication skills on coaches and service staffs, implementing strategy programs of enrollment and course fees, and creating a sense of honor and glory for the service as the ultimate goal.
|關鍵字||滿意度;忠誠度;再購意願;邏輯斯迴歸;Satisfaction;Loyalty;Repurchase Intention;Logistic Regression|