教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠 Yu-hui Fang (瀏覽個人網頁)

標題:Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment
學年108
學期1
出版(發表)日期2019/10/01
作品名稱Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment
作品名稱(其他語言)
著者Chia-Ying Li; Yu-Hui Fang
單位
出版者
著錄名稱、卷期、頁數Telematics and Informatics 43, 101248
摘要An increasing number of companies have created branded apps to communicate with and satisfy the needs of target audiences. The interactive features of smartphone apps strengthen the brand–consumer relationship and help consumers develop positive brand attitudes. However, few studies incorporate the brand–consumer relationship into the branded apps context. Through integrating brand attachment into the expectation confirmation model, the current study investigates the antecedents of continuance intention toward branded apps. Data collected from 497 users of MyStarbucks are analyzed by using structural equation modeling. The findings reveal the brand attachment–satisfaction relationship is nonrecursive and that both these factors positively influence continuance intention. Expectation confirmation also influences brand attachment and perceived usefulness. Moreover, perceived usefulness influences continuance intention directly or indirectly through satisfaction. Finally, brand–self congruity influences brand attachment, whereas perceived complementarity influences satisfaction and perceived usefulness.
關鍵字Expectation confirmation model; Perceived complementarity; Brand attachment; Brand–self congruity
語言英文(美國)
ISSN0736-5853
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
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