Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment
學年 108
學期 1
出版（發表）日期 2019-10-01
作品名稱 Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment
作品名稱（其他語言）
著者 Chia-Ying Li; Yu-Hui Fang
單位
出版者
著錄名稱、卷期、頁數 Telematics and Informatics 43, 101248
摘要 An increasing number of companies have created branded apps to communicate with and satisfy the needs of target audiences. The interactive features of smartphone apps strengthen the brand–consumer relationship and help consumers develop positive brand attitudes. However, few studies incorporate the brand–consumer relationship into the branded apps context. Through integrating brand attachment into the expectation confirmation model, the current study investigates the antecedents of continuance intention toward branded apps. Data collected from 497 users of MyStarbucks are analyzed by using structural equation modeling. The findings reveal the brand attachment–satisfaction relationship is nonrecursive and that both these factors positively influence continuance intention. Expectation confirmation also influences brand attachment and perceived usefulness. Moreover, perceived usefulness influences continuance intention directly or indirectly through satisfaction. Finally, brand–self congruity influences brand attachment, whereas perceived complementarity influences satisfaction and perceived usefulness.
關鍵字 Expectation confirmation model; Perceived complementarity; Brand attachment; Brand–self congruity
語言 en_US
ISSN 0736-5853
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 否
國別 USA
公開徵稿
出版型式 ,電子版,紙本
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