Modeling e-loyalty: a moderated-mediation model
學年 107
學期 1
出版(發表)日期 2018-11-01
作品名稱 Modeling e-loyalty: a moderated-mediation model
著者 Chu-Mei LIu
著錄名稱、卷期、頁數 The Service Industries Journal 38 , p.15-16
摘要 This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer’s service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer’s service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer's service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms.
關鍵字 Visual appeal, service reputation, trust, e-loyalty, signaling theory
語言 en
期刊性質 國外
收錄於 SSCI
國別 GBR
出版型式 ,電子版,紙本