教師資料查詢 | 類別: 期刊論文 | 教師: 劉菊梅 LIU, CHU-MEI (瀏覽個人網頁)

標題:Modeling e-loyalty: a moderated-mediation model
學年107
學期1
出版(發表)日期2018/11/01
作品名稱Modeling e-loyalty: a moderated-mediation model
作品名稱(其他語言)
著者Chu-Mei LIu
單位
出版者
著錄名稱、卷期、頁數The Service Industries Journal 38 , p.15-16
摘要This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer’s service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer’s service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer's service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms.
關鍵字Visual appeal, service reputation, trust, e-loyalty, signaling theory
語言英文
ISSN
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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