|標題：A Dynamic MADM Method for the Selection of a Big Data Service Provider|
|作品名稱||A Dynamic MADM Method for the Selection of a Big Data Service Provider|
|著者||Liang Yin; Huan-Jyh Shyur|
|著錄名稱、卷期、頁數||International Journal of Information and Management Sciences 30(1), p.57-71|
|摘要||The decision making process for selection of a proper Big Data service platform can be
complex and dynamic. The bidding process can occur multiple times, the assessment criteria
vary each time and they may conflict with each other. Most existing multiple attribute
decision-making (MADM) methods are unable to take into account such dynamic process.
This paper presents a new dynamic decision making method for the selection of a big data
service provider. The dynamic nature of such process is addressed by means of a feedback
mechanism. The final decision is taken at the end of a series of exploratory processes.
The ranking algorithm for the proposed method uses prospect theory to reflect the decision
maker’s behavior in the face of risk. A case study shows the actual bidding process and proves
the proposed method is able to guide and support a decision team to efficiently aggregate
their preferences dynamically.
|關鍵字||Dynamic decision making;MADM;prospect theory;big data|