教師資料查詢 | 類別: 會議論文 | 教師: 武士戎 WU, SHIH-JUNG (瀏覽個人網頁)

標題:Commodities Selection of Supermarket Email-Flyers by Recommender Systems
學年104
學期2
發表日期2016/07/13
作品名稱Commodities Selection of Supermarket Email-Flyers by Recommender Systems
作品名稱(其他語言)
著者Wu, Shih-Jung
作品所屬單位
出版者
會議名稱International Conference on Frontier Computing
會議地點Toyko, Japan
摘要Traditional physical retail stores often attract customers by sending email-flyers (or promotional electronic Direct Mail, DM). However, most customers will treat electronic DM as junk mail if it includes too many types of commodities or is sent too frequently. To avoid this problem, we propose a recommendation algorithm to select a small and fixed number of commodities for preparing customized electronic DM suitable for a well-known Taiwanese supermarket. Our method first selects a small and fixed number of commodity types that customers will most likely purchase; then, at product level, the method selects one commodity of each commodity type to promotion. Considering the habits of customers have already purchased commodities will buy again, when the recommendation success rate for recommending commodity types (or commodities) reached a certain value, we could replace some commodity types (or commodities) those the customers had already purchased in the last month. Compared to two item-based collaborative filtering approaches, Cosine and Bigram, the experimental results show that our approach has higher recommendation success rate and then increases the possibility of customers back to physical retail stores to purchase.
關鍵字Retailing;Recommender system;Collaborative filtering
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20160713~20160715
通訊作者Wu, Shih-Jung
國別瑞士
公開徵稿
出版型式
出處
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