教師資料查詢 | 類別: 期刊論文 | 教師: 武士戎 WU, SHIH-JUNG (瀏覽個人網頁)

標題:Applying sentiment analysis in social web for smart decision support marketing.
學年106
學期1
出版(發表)日期2018/01/31
作品名稱Applying sentiment analysis in social web for smart decision support marketing.
作品名稱(其他語言)
著者Shih-Jung Wu; Rui-Dong Chiang; Han-Chi Chang
單位
出版者
著錄名稱、卷期、頁數Journal of Ambient Intelligence and Humanized Computing, p.1-10
摘要Because of the rapid development of communication and service in Taiwan, competition among telecommunication companies has become ever fiercer. Differences in marketing strategy usually become the key factor in keeping existing customers while attracting new ones. Although electronic word-of-mouth (e-WOM) is one of the most important pieces of information to a consumer making a purchase decision, very few articles on opinion mining have discussed and compared the relationship between multifaceted word-of-mouth (WOM) and marketing strategy. In this paper, we use our Chinese opinion-mining system (Wu et al. in J Supercomput 73:2987–3001, 2017) not only to retrieve articles related to 4G and conduct reputation analysis but also to discuss the relation between WOM and marketing strategy. The results show that (1) e-WOM can immediately and directly reflect the results of marketing strategy, and (2) although users are primarily concerned with aspects of price, online speed, and signal quality, for most Taiwanese customers, price is the key in choosing a telecommunication company. Moreover, although this paper used 4G-related articles from June 2014 to June 2015 for analysis, the results are consistent with the Taiwanese telecommunication companies’ current marketing strategy of attracting customers through low pricing
關鍵字Electronic word-of-mouth;Sentiment analysis;Opinion leaders;Online marketing
語言中文
ISSN1868-5137; 1868-5145
期刊性質國外
收錄於SCI;EI;
產學合作
通訊作者Wu, Shih-Jung
審稿制度
國別瑞士
公開徵稿
出版型式,電子版,紙本
相關連結
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