教師資料查詢 | 類別: 期刊論文 | 教師: 張紘炬 Horng-jinh Chang (瀏覽個人網頁)

標題:Information Dissemination of Brochures and Service Encounter of Staff at Visitor Information Centres
學年107
學期2
出版(發表)日期2019/06/30
作品名稱Information Dissemination of Brochures and Service Encounter of Staff at Visitor Information Centres
作品名稱(其他語言)
著者Horng Jinh Chang, Fei-Hsu Sun Hung and Yu-Wei Chung
單位
出版者
著錄名稱、卷期、頁數International Journal of Information and Management Sciences
摘要Visitor Information Centres play an important role in destination tourism marketing, mainly with brochures supply and staff consults service for the visitors. The aim of this study is to examine the effects of brochure information dissemination and staff service encounter on overall experience, and to assess the relative importance. This study used sample from visitor information centre at Taipei East Metro Mall to develop the model and to test hypotheses, and the model was validated with sample from visitor information centre at Taipei Main Station. Results of confirmatory factor analysis of measurement model identified the quality factors of staff service encounter include: reliability, assurance, responsiveness and empathy; factors determining quality of brochure information dissemination include comprehensibility, credibility, and usefulness. Results of path analysis of structural model revealed that both quality of staff service encounter and quality of brochure information dissemination have significant effects on overall experience evaluation, and the effect of the former is far greater than the latter. Findings of this study not only provide managerial implications but also can be used as the foundation for further research.
關鍵字Visitor Information Centre;Service Encounter;Information Dissemination
語言英文
ISSN1017-1819
期刊性質國內
收錄於EI;
產學合作
通訊作者Fei-Hsu Sun Hung
審稿制度
國別中華民國
公開徵稿
出版型式,電子版,紙本
相關連結
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