教師資料查詢 | 類別: 期刊論文 | 教師: 阮聘茹 Juan, Pin-ju (瀏覽個人網頁)

標題:An Evaluation of Vacation Lifestyle Scale—Using International and Theme Resort Hotels in Taiwan as Examples
學年106
學期2
出版(發表)日期2018/03/01
作品名稱An Evaluation of Vacation Lifestyle Scale—Using International and Theme Resort Hotels in Taiwan as Examples
作品名稱(其他語言)
著者Lin, Shin-Yi; Pin-Ju Juan; Tzu-Ying, Hsu
單位
出版者
著錄名稱、卷期、頁數Journal of Testing and Evaluation 46(1), p.331-339
摘要Little guidance exists in the literature with respect to research and evaluation of opportunities to use advanced marketing segmentation to understand resort hotel leisure service. In this study, the authors integrate existing frameworks to assist in filling this void. A scale based on the research of Hawkins et al. (Consumer Behavior: Building Marketing Strategy, 8th ed., Irwin McGraw Hill, London, 2001), Zins (“Leisure Travel Choice Models of Theme Hotels Using Psychographics,” J. Leisure Res., Vol. 36, No. 4, 1998, pp. 3–15), and Zheng and Liu (2003) is redesigned to explore resort guests’ vacation lifestyles in Taiwan. A total of 23 items were adopted, some of which were modified to reduce potential problems such as culture difference and item variance. Major Taiwan resort hotels were chosen as subjects for empirical study. The results show stability and consistency in the new scale and suggest it is helpful in exploring and gaining a deeper understanding of Taiwan resort guests’ vacation lifestyles.
關鍵字
語言英文(美國)
ISSN0090-3973
期刊性質國外
收錄於SCI;EI;
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版
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