教師資料查詢 | 類別: 期刊論文 | 教師: 曹銳勤 RUEY-CHYN TSAUR (瀏覽個人網頁)

標題:Administrative Effects of Chinese Arrivals in Taiwan - the Travel Agencies’ Prospects
學年106
學期1
出版(發表)日期2017/12/01
作品名稱Administrative Effects of Chinese Arrivals in Taiwan - the Travel Agencies’ Prospects
作品名稱(其他語言)
著者Ruey-Chyn Tsaur; Chyoug-Hwa Chen
單位
出版者
著錄名稱、卷期、頁數International Journal of Information and Management Sciences 28(4), p.335-352
摘要A sophisticated administrative design that considers the number of arrivals, tourism quality, economic contributions, and social benefits is an essential strategy for sustainable tourism. Taiwan's thoughtful and comprehensive design for managing the Chinese inbound market to maintain tourism quality, as well as prevent excessive arrivals and low-price groups, provides a strong model. This study introduces importance performance analysis, impact- range performance analysis, and impact-asymmetry analysis to conduct empirical research on Taiwan's tourism administration. By examining travel agencies' satisfaction with various policies, and implementing their suggestions, the policies in Taiwan's case explain theoretical results where countermeasures that diverge from the expectations of the travel agencies are prioritized for reconsideration. The prioritizing analysis also provides decision makers and authorities with information to improve the quality of tourism administration. Finally, this study illustrates that travel agencies are likely to support important policies. Accompanied by such support, the countermeasures can then achieve the administrative goals.
關鍵字Importance performance analysis;impact range-performance analysis;impact-asymmetry analysis;tourism administration;Taiwan inbound market
語言英文
ISSN
期刊性質國內
收錄於EI;
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式,電子版,紙本
相關連結
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