教師資料查詢 | 類別: 期刊論文 | 教師: 曹銳勤 RUEY-CHYN TSAUR (瀏覽個人網頁)

標題:Strategies for Cross-Border Travel Supply Chains: Gaming Chinese Group Tours to Taiwan
學年106
學期2
出版(發表)日期2018/02/01
作品名稱Strategies for Cross-Border Travel Supply Chains: Gaming Chinese Group Tours to Taiwan
作品名稱(其他語言)
著者Ruey-Chyn Tsaur; Chyoug-Hwa Chen
單位
出版者
著錄名稱、卷期、頁數Tourism Management 64, p.154-169
摘要In examining the relationship between tour group operators and reception travel agencies, an in-depth mathematical decomposition of product price structure is a key process in understanding its dynamic interactions. There are strategic positions regarding the imbalance between tour group and reception travel agencies, and fierce competition is recorded within the destination market. We construct a cross-border travel supply chain model and derive the influence of commission, reception fee, and administrative cost. An inadequate combination of these factors will lead to zero-commission tours. However, punitive and leadership countermeasures to the prisoner's dilemma for reception operators can be achieved not only from their own and management's self-disciplinary agreements by the destination authority, but also from support and actions under a consensus covering both group organizers and destinations. We provide strategic implications along with Taiwanese empirical evidence, and provide a reference and foundation for other destinations regarding market price-quantity simulations and strategic options.
關鍵字Chinese outbound market;Zero-commission tours;Prisoner's dilemma;Tourism supply chain;Game theory
語言英文
ISSN
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版,紙本
相關連結
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