教師資料查詢 | 類別: 期刊論文 | 教師: 張勝雄 Sheng-hsiung Chang (瀏覽個人網頁)

標題:Consumer Intention Toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior
學年106
學期2
出版(發表)日期2018/05/31
作品名稱Consumer Intention Toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior
作品名稱(其他語言)
著者Chang, S.H.; C.H. Chou
單位
出版者
著錄名稱、卷期、頁數Sustainability 10(6), 1815(14 pages)
摘要Following Chan et al (2008)’s research, the current study integrates Hunt and Vitell (1986)’s ethics perspective and Theory of Planned Behavior (i.e. TPB) to present a model that explains consumers’ intention to Bring Your Own Shopping Bags (BYOB) with grocery shopping. The proposed model is empirically validated in Taiwan. Based on a survey of 601 respondents, the findings suggest that consumers’ deontological evaluation is positively related to their attitude, subjective norm, and perceived behavioral control, while teleological evaluation is positively related to perceived behavioral control only. In addition, the results also indicate that consumers’ attitude and perceived behavioral control has a positive relationship with BYOB intention, while subjective norm does not have a signification relationship with BYOB intention. In sum, this study contributes to the literature by providing insights for applying general ethics and theory of planned behavior to explain consumers’ BYOB behavior. The results also provide policy makers guidelines regarding to BYOB. Managerial implications and research limitations are discussed at the end of this paper.
關鍵字Sustainability;Bring Your Own Shopping Bags;General Theory of Marketing Ethics;Theory of Planned Behavior
語言英文
ISSN
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chang, S.H.
審稿制度
國別瑞士
公開徵稿
出版型式,電子版
相關連結
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