教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮 Chen, Shui-lien (瀏覽個人網頁)

標題:Factors Affecting the U-Computing Use In the Restaurant
學年106
學期1
出版(發表)日期2017/09/01
作品名稱Factors Affecting the U-Computing Use In the Restaurant
作品名稱(其他語言)
著者Mu Lan Ma; Shui Lien Chen
單位
出版者
著錄名稱、卷期、頁數International Journal of Management and Applied Science 3(9), p.1-5
摘要There are many small and medium-sized enterprises (SMEs) take Location-based services (LBS) in marketing
strategy. They would provide Facebook check-in to get a benefit (e.g. discount, free dessert and coupon) to attract customers
purchasing. Therefore, this study is to understand which factors would affect restaurants adoption of (Facebook check-in).
This study collected 187 useful data that were analyzed by SmartPLS 2.0 software. The study finds entrepreneurial
orientation and market orientation positively affects innovation. In addition, business resources and innovation positively
affect u-computing use.
關鍵字Entrepreneurial Orientation;Market Orientation;Innovation;Business Resources;U-Computing Use;LBS
語言英文
ISSN
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式,電子版
相關連結
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