教師資料查詢 | 類別: 期刊論文 | 教師: 謝組邦 TSU-PANG HSIEH (瀏覽個人網頁)

標題:Optimal dynamic pricing for deteriorating items with reference price effects when inventories stimulate demand
學年106
學期1
出版(發表)日期2017/10/01
作品名稱Optimal dynamic pricing for deteriorating items with reference price effects when inventories stimulate demand
作品名稱(其他語言)
著者Tsu-Pang Hsieh; Chung-Yuan Dye
單位
出版者
著錄名稱、卷期、頁數European Journal of Operational Research 262(1), p.136-150
摘要In this paper, we incorporate reference price effects into a deteriorating inventory problem when the demand rate depends on displayed stock level and selling price simultaneously. Reference price effects are formed empirically by customers to adjust current price perception on the basis of past purchases. The market demand is assumed to be responsive to the difference between the current selling price and the reference price, which is perceived as a loss or a gain. We consider three scenarios of market demand: loss neutrality, loss aversion, and loss seeking. An optimal dynamic pricing model is established to determine a pricing strategy maximizing the discounted total profit over an infinite time horizon. Theoretical results are derived to demonstrate the existence of the optimal solutions and to explore the relationships between optimal pricing decisions and an initial reference price based on mild assumptions. Numerical example and sensitivity analysis are presented to illustrate the theoretical results and managerial insights. Finally, concluding remarks are offered.
關鍵字Inventory;Pricing;Stock-dependent demand;Deterioration;Reference price
語言英文(美國)
ISSN0377-2217
期刊性質國外
收錄於SCI;EI;
產學合作
通訊作者Tsu-Pang Hsieh
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版
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