教師資料查詢 | 類別: 期刊論文 | 教師: 張紘炬 Horng-jinh Chang (瀏覽個人網頁)

標題:A new model for selecting sites for chain stores in China
學年106
學期2
出版(發表)日期2018/03/01
作品名稱A new model for selecting sites for chain stores in China
作品名稱(其他語言)
著者Horng-Jinh Chang, Chih-Ming Hsieh
單位
出版者
著錄名稱、卷期、頁數International Journal of Industrial and Systems Engineering 28(3), p.346-359
摘要Retail chains, particularly those with small stores of approximate area of 150-180 square feet, are expanding aggressively in China. Because studies and essays related to this phenomenon are rare, this study evaluated the ideal locations for such chain stores. The three major aspects of site selection are population structure of the trade area, traffic-carrying capacity, and attraction of the facilities; these aspects can be decomposed into ten site-selection elements: crowd flow in front of the retail store, resident population, target number of clients, complementary stores, mutually exclusive shops, advantages in establishing the store, disadvantages in establishing the store, actual usable space in the store, ratio of rent to gross profit volume and rate of investment return. Multiple stepwise regression was applied in this study. The evaluation model provides retailers a fast and reliable store selection method for acquiring profitable new stores.
關鍵字retail chains;site selection;stepwise regression;chain stores;China
語言英文
ISSN1748-5037
期刊性質國外
收錄於EI;
產學合作
通訊作者
審稿制度
國別瑞典
公開徵稿
出版型式,電子版,紙本
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