教師資料查詢 | 類別: 期刊論文 | 教師: 張瑀珊 Chang, Yu-shan (瀏覽個人網頁)

標題:The effect of TQM strategy on learning satisfaction and loyalty of students-the mediation effect of teaching quality.
學年105
學期1
出版(發表)日期2016/12/20
作品名稱The effect of TQM strategy on learning satisfaction and loyalty of students-the mediation effect of teaching quality.
作品名稱(其他語言)
著者Ku-Jun Lin; Hai-Ming Chen; Hsiu-Mei Chen; Yu-Shan Chang
單位
出版者
著錄名稱、卷期、頁數World Transactions on Engineering and Technology Education 15(1), p.49-56
摘要In 2015, 41 universities had less than 80% of the average freshman registration rate in Taiwan. In 2016,
it is estimated that the freshman population will be further reduced by 30,000. This indicates that universities may
experience financial difficulties due to the shrinkage of student population. Conducting total quality management
(TQM) and enhancing the quality of education are the strategies being adopted by many schools to attract students.
This research investigates whether TQM strategies, teaching quality and school brand are conducive to student learning
satisfaction and loyalty. The results showed: 1) TQM strategies and teaching quality have significant and positive
influence on student learning satisfaction and loyalty; 2) among TQM strategies, student learning satisfaction and
loyalty, teaching quality has an intermediary effect. The results of this study can be used as a reference for the
recruitment strategy and sustainable management of higher education institutions.
關鍵字
語言英文(美國)
ISSN1446-2257
期刊性質國內
收錄於
產學合作
通訊作者Y. S. Chang
審稿制度
國別中華民國
公開徵稿
出版型式,紙本
相關連結
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