教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮 Chen, Shui-lien (瀏覽個人網頁)

標題:The antecedents and influences of airline loyalty programs: The moderating role of involvement
學年103
學期2
出版(發表)日期2015/04/01
作品名稱The antecedents and influences of airline loyalty programs: The moderating role of involvement
作品名稱(其他語言)
著者Wang, E. S.-T., Lily Shui-Lien Chen, and Chen, I. Fei
單位
出版者
著錄名稱、卷期、頁數Vol.9, No.2, pp. 257-280
摘要The current research attempts to examine the antecedent factors of perceived benefits (including monetary savings, exploration, entertainment, recognition, and social benefits’ quality)of airline loyalty programs affecting flight passengers’ perceived relationship investment and brand relationship qualities (including connection and partner quality) toward the airline program which in turn affects their loyalty. This research also tests the moderating effect of involvement on the relationships between the antecedents and influences toward airline loyalty programs. The results from a survey of 740 respondents indicate that the antecedent factors of recognition and social benefits have positive influences, respectively, on perceived relationship investment toward airline loyalty programs which in turn positively affects the brand relationship quality and loyalty. In addition, involvement plays an important moderating role on the relationships within the airline loyalty programs’ framework except the relationship between perceived relationship investment and partner quality. Implications for future research are discussed and limitations are noted.
關鍵字Loyalty programs; Perceived benefits; Perceived relationship investment; Brand relationship quality
語言英文(美國)
ISSN1862-8516;1862-8508
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式,電子版
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